Hooters Sponsorship Creates Booblash

May 7, 2010 Leave a comment

If you’ve ever helped a non-profit, local team or community club, you know that half the battle of keeping the organization alive is raising funds. It’s not easy and it’s certainly not fun asking people to join your cause and hear them say no.

But, I will say that once you get a yes, it’s hard not to be thrilled about it  because you finally raised some much needed money to keep your organization going. After hearing so many “nos”, you may not even care who said yes, you’re just thrilled that they did.

I’m assuming this was the case for the Broadbeach Cats youth team in Australia when they received a big YES from American restaurant chain, Hooters. Not that they didn’t care who was sponsoring them but they were thrilled to receive a big boost from the restaurant.

I don’t know how many other potential sponsors the Broadbeach Cats team asked before going to Hooters, but to be fair, I’m going to assume that they asked several businesses before approaching or being approached by Hooters to sponsor the youth team.

Now, as a marketer and non-profit volunteer, I really do understand that all organizations ask a variety of businesses to be sponsors based on ethics, personal values and perceived morals of the potential sponsor that they’re approaching. All organizations want to make sure that they are aligning themselves with other businesses that hold the same values or at least haven’t been involved in salacious news lately.

So trust me when I say, I do get that some sponsors may not be the perfect fit for all organizations trying to raise money. But, I also understand that if someone is going to give me a big fat check to run my organization, I won’t say no if I’ve reviewed the business thoroughly and the only problem I have with them is their clothes.

This seems to be case with the Broadbeach Cats youth team after they came under scrutiny by Melinda Tankard Reist, a woman’s advocate, who made this claim after finding out that two Hooters waitresses cheered on the Cats at a home game: ”The message these boys are getting — and bear in mind we’re talking 15 and 16-year-old boys — is that … as a young footballer you have an entitlement to large-breasted women in skimpy outfits bouncing around at your games.” 

Now, I’m not a parent, so, I won’t purport to know how a parent would feel about their son’s youth football team being sponsored by a restaurant that prides itself on hiring a bevy of beautiful women to serve up wings and beer to a mainly male audience, but I am a a business woman, who loves watching live sports, has four brothers and loves food, so, I feel confident when I say in response to Ms. Melinda Tankard Reist,

WTF?

 Is that really all you took away from this team’s story? That these young boys are learning to view women as objects that are there solely for the purpose of bouncing around at a game for their carnal pleasure? Really? That’s it?

See because from an athletes’ perspective, I see a team of young boys who were probably thrilled to find out they were still in the running as a local chapter because a generous sponsor stepped up to the plate, oops, sorry, threw a touchdown, by becoming a team advocate so they could still play against other teams. As a fundraising volunteer,  I see a business that was supportive enough to give money to us willingly so our boys could afford travel, meals, equipment ect for the rest of the season.  A huge relief to me as a volunteer because doors were just shutting in our faces. As a spectator, I was just glad to see the team out on the field.

 As a woman, I see those Hooters “cheerleaders”, the same way I see cheerleaders at a high school football game, professional football game or any other sport that has scantily clad women rooting for my team.

And, as a marketer, I see a decision that was made by a struggling organization to align itself with a well-known business entity that would help advertise football games in its restaurant, encourage attendance in the stands, create visibility online and off and of course donate  large amounts of funds to keep an organization thriving. 

What I don’t see in having those two waitresses cheer on that team, is the ridiculous idea that these young boys honestly think and believe that they are entitled to having “large-breasted women in skimpy outfits bouncing around” for their enjoyment.

Has anyone asked these young boys if they feel that way at all? Or, is Melinda assuming that because these are 15 and 16-year-old boys that they MUST be thinking this way because of course all male boys objectify women and want to subjugate them to derogatory acts of bouncing and wearing skimpy clothes. What does that say to the parents of those young boys? It says that those parents raised some dirty boys and should be ashamed of themselves. I’m not a parent, but I’d hate for anyone to talk about my son if they didn’t know him personally!

What critics have forgotten is that the point of this sponsorship is to help a youth team stay open not encourage the de-humanization of women.  Instead of focusing on their personal feelings aboutHooters waitresses outfits,  which in my opinion are far less skimpy then those cheerleader outfits, critics should be focusing on what Hooters has made possible for this young team.  Critics should also think about next season when the Cats can’t find a sponsor to fund the full season because their biggest and best sponsor decided to lose possession of the team after being overly criticized by people who weren’t willing to give money in the first place.

To the Broadbeach Cats football players, I say keep taking names and kicking ass and to all you critics, either put up or shut up.

Jasmine D.S. Torres

 aka MzMarketing

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Have Boobs, Will Sponsor by Jasmine D.S. Torres is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.
Based on a work at backporch.fanhouse.com

Lose Just A Friend or Many?

April 19, 2010 Leave a comment

Yup, lose a friend gain a burger, more clogged arteries, greasy face, yuck. But, them’s the stakes and Burger King lovers were taking it until they were shut down by FaceBook after 233,906 friendships werr destroyed. ALL for a burger.

My guess is that number would have continued to rise eventually reaching a million or more. I mean come on. Who wouldn’t ditch a friend for a Whopper? Especially if it gave a person an excuse to ditch a friend without really having to explain themselves. But I guess choosing a burger over a friend kind of says it all.

Burger King’s pitch actually made me review how I would feel or how a friend would feel  if I ditched them without an explanation.  I, thus far have  deleted only a few friends from my page but I can tell you I did regret it.  My reasons for de-friending were less personal, less business based and more gossip based. Not good for the relationship building let me tell you. But that’s another story.

Anyway, I started to look through my friends list and was surprised to see that some of the people that I considered friends had un-friended me.  One of them, was an old business acquaintance who I thought was not a great friend but someone I could say hello to if I saw them in a shopping center. I was a bit taken aback but after realizing that I hadn’t been part of this person’s particular organization for several years, I figured that must have been the reason I was un-friended. True, I couldn’t afford the membership fees anymore due to a loss in income but I never thought our “friendship” was conitngent upon my staying in the organization. Perhaps I was wrong.

Then the other, a former co-worker had un-friended me as well. Well, after thinking about that for a few seconds, I knew exactly why I’d been un-friended.  The funny thing is I wasn’t upset that I’d been unfriended just a bit taken aback, professionally.

Although I didn’t consider them close friends, I did consider them business people. Professionals that I could go to or recommend to others if the need was there. You see, I myself try not to un-friend anyone because I treat each of them as business people.  Everyone has something to contribute so I’d hate to un-friend someone just because  they could no longer afford to be part of an organization or because another close friend of mine didn’t like that person. To me, that would be childish and selfish on my part. Unless I was a true friend, meaning we sat down together on a regular basis to talk life, I wouldn’t take somebody elses’ word for a person’s character or actions. I don’t know them. I don’t talk to them on a regular basis to know anything about them other than the fact that for right now, this person is a “friend” unless he or she does something directly to me to make think otherwise.

Now, you’re wondering or know by now what I’m getting at.  Because these two peeople un-friended me, I have no desire to recommend these people to other friends or business associates that I know.  Now, anytime that I have a great idea or need to buy a service, I can’t go to these people anymore, I have to look elsewhere.

I also have to think about the awkward social moments that will undoubtedly arise when we run into each other.  When I can afford to join the organization again, that person will either have to say hello or ignore me for the rest of the year  and with the other, since we run in the same circles, I’ll have to wonder again should I say hello or no? 

My point is think before you hit the un-friend button. What is the likelihood of running into that person? Does that person have something you may eventually need? Or, if you’re like me, you say to yourself, that person could be famous one day and I’d love to interview them for my magazine, radio show, news segment, ect. Can you, as a business professional, afford to lose a contact in today’s industry?

Now granted not all of your friends on Facebook have lots of friends, hell, I don’t have that many on Facebook but I do have followers and acquaintances on several other sites that I send reports out to on a daily basis.  Just like those friends you may be thinking about un-friending, you have to think about ALL of the potential friends, fans, followers, acquaintances that you WILL lose by hitting that un-friend button.

If you’ve already “friended” someone, think twice about un-friending. I know I have. I’ve un-friended a few and later on have thought “Crap!” when their name cropped up in a conversation as a potential sponsor or business associate. It’s completely awkward and hard to rectify. And with the rise of FaceBook and Twiiter as outlets for advertising, building relationships and making money, you’re better off keeping that way out there friend rather than losing him and all of his friends.

Till another day, Happy Friending

Jasmine

Quote For The Day, 2010, March 22

March 22, 2010 Leave a comment

The state of consumption is not driven so much by the desire to learn anymore but by the desire to know. With access to too much we sometimes forget to stop and learn instead of just running and knowing.

—Jasmine DS Torres

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Giving Back: Keeping up the Buzz Momentum Part 3

March 18, 2010 Leave a comment

Okay, so this is the easy part. After the event is over. You got through it. Wasn’t that fun? You should have said yes. If not, we’ll need to work on that later.

After the event is over, it’s now your job to make sure that the world shares with you. They weren’t there remember? So, now you have to show them what they missed out on.

Here are few key ideas that you can implement.

1. The DAY after the event. Write on all of your social networks that the event was a success! Pictures and stories will be coming soon!

2. Within two days, send thank you notes to the charity you helped out. Paper ones and electronic. Also, put a big thank you shout out on your social sites again.

3. Also by day two, you should have sent out an email thank you to all of the attendees for attending and reiterate that pics and vids are coming soon.

4. By day three you need to have all of those fabulous pictures up. Remember to send the charity pictures for their site too!

5. Those mini interviews via video need to be up by day three as well. Those video interviews will coincide with those great pics.

6. By day four you should have a blog post up reflecting on the great time everyone had. Remember to pepper the post with comments from attendees and links back to vids and pics.

Everything that happens after your content is up will more than likely revolve around thank you, your welcome, can you send me those pictures or that interview, how can I donate too, how can I get involved, who planned your event…ect.

Remember the most important aspect of Giving Back is the organization you gave to. So you want to make sure that they feel included in everything you do online because it is their organization.

Yes, you want to generate some great W.O.M buzz, social talking and hopefully some new business but you also want to continue to have a stellar relationship with the organization. So, if any of the head organizers ask that you take a certain picture down or video, comply. It just makes you look awesome.

This post is the shortest of the three because everything after an event is easy! It’s the leading into an event that’s all nervewracking!!

So, that’s it for the Giving Back: Keeping up the Momentum series. Sorry it took so long. Life tends to get in the way of things J

But, I hoped you enjoyed it. I do look forward to hearing from you and getting to know you all.

Happy Giving!

Jasmine DS Torres
aka MzMarketing

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Giving Back: Keeping Up The Buzz Momentum Part 3 by Jasmine DS Torres is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License

Not Just Another Driveby Consumer

March 18, 2010 Leave a comment

When I read ‘Driveby culture and the endless search for wow’, I had to really think about how I was going to answer. Was I going to answer as a marketing professional or a consumer? So I decided on both.

As a consumer who enjoys entertainment, some tawdriness and cheap laughs, I can honestly say, that each time I jump online, I am wondering what’s going to catch my eye today? Or, coming from a marketer’s prospective, what’s going to distract my mind today!

Each time I hop online, I have already been notified by my trusty phone what Google Alerts have been funneled into my inbox. So, I already know that my first order will be to filter through those alerts and read those pieces that are most valuable to me. However, along with those Google Alerts, are Facebook notifications, retail notifications, sensational articles, coupons and so on that are vying for my attention. So I know that if I skip my Google hour, I am going to be sucked into a vacuum of junk for the rest of the day.

From a consumer’s perspective, that’s okay. Because in my consumer mind, although, I don’t have time to read all of those articles, I don’t have time to watch the entire video, and I don’t have time to fill out that charity form, I know that I NEED to be in that vacuum. Why? Because there is just so much more that I need to gobble up today, and I know that I can’t linger too long in one area or I’ll never see it all. What is that all? I don’t know. I just know that I haven’t seen it and I need to.

A Marketer may ask me, “Consumer, why do you feel the need to see it all?” and my response is, “Well, I don’t know. It just seems that there’s so much I don’t know. I mean just look at the number of apps, pages, groups, social sites, articles, speakers, blogs, podcasts, videos, whitepapers, seminars, webinars, that are out there and I haven’t even begun to make a dent! I mean, being online has taught me that everything is accessible with just a click. I started with Facebook to stay connected with friends, but then LinkedIn came about and my recruiters told me it was good for business so I joined that and then this Twitter popped up and that just seemed easier, only 140 characters, and then I have my groups that I joined but I joined because I was a friend of the organizer not really a client and then someone told me I should join other groups and it just seemed to snowball from there… So now I’m part of everything but nothing! So you see, I’m just trying to see everything because I’m afraid I’ll miss something. You understand don’t you? I mean, isn’t that why you joined half of my groups, followed me and asked me to join your groups? Because you were afraid that I was going to miss out on you?!”

That’s how consumers feel. Or at least, that’s how this consumer feels sometimes. I feel like I’m going to miss something if I don’t look at EVERYTHING.

That’s the problem with the online world right now. Everybody wants to be a part of everything online because we’re afraid we’ll miss something.

We’ve been taught that ANYTHING is accessible with just a click of the mouse. That we can learn, buy, sell, trade, publish, watch anything online. And we can.

The problem of course is that we now have to wade through mountains of fool’s gold before we find the chunks of gold that we really want. All that fool’s gold is “fun” to pick through looking for the real stuff. Pick up a piece, stare at it few seconds then toss it, pick up the next piece, stare at it for a few seconds then toss it and so on. It’s and endless tossing contest until we hit upon a chunk of real, stare at it for a really long time and then store it for future reserves. But then, we’re on to more mining until we come across another gold chunk to put away for the future.

From a consumer perspective, it can get exhausting trying to consume everything. But, I’ll die trying because there is so much to look at. But, I will admit that sometimes I just wish there wasn’t so much junk to look at.

That paragraph just above is the problem with many online consumers. We really do want to consume it all but we also wish there just wasn’t so much to look at sometimes.

Sometimes, we really do just want someone to tell us what to skip over, where to go, who to talk to and how to get there so we can avoid the noise in between.

That’s why those great amateurs, marketing professionals and story tellers need to keep creating deep content and not pander to the masses. Because consumers like me are trying to find you.

That’s why I joined social groups of like-minded people. So they could tell me where I could find you. That’s why I have Google Alerts set up. That’s why I’m on social networks so I can get your information directly or hopefully through a re-tweet or re-post.

Don’t make celebrity news your headliner in the hopes that it will bring me to you because that’s what’s trending right now. It probably won’t be trending in a few hours even minutes.

If you’re concerned that I’m not finding you have you put forth a strategy to find me? Are you in my groups of like-minded people? Did you target me on Facebook? Did you find like-minded people on Twitter to get your information out there?

I’m not talking about just posting or tweeting multiple times. Did you actively engage your friends, fans and followers to spread your good news for you? Did you go outside of your social box to look for different networks that may have an interest but just aren’t categorized as such?

Do you tell me how to find you? Perhaps tell me what keywords to use when setting up Google Alerts?

As a marketer and a consumer, I would rather know that you took the time to look, engage, and be patient versus push junk out to the masses in the hopes of getting higher page views for a millisecond. Because I’ll know that each time I receive information from you or go to you for information that it’s been created for me. The who.

Thanks Seth for always keeping it real. To read Seth’s piece go to http://sethgodin.typepad.com/seths_blog/2010/03/driveby-culture-and-the-endless-search-for-wow.html,

The state of consumption is not driven so much by the desire to learn anymore but by the desire to know. With access to too much we sometimes forget to stop and learn instead of just running and knowing.
—————-Jasmine DS Torres

Jasmine DS Torres

aka MzMarketing

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In Response to A Driveby Culture by Jasmine DS Torres is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License

Apolo Ohno, The Elder Statesman

February 26, 2010 Leave a comment

It’s official. Apolo Ohno is the old dude in the rink. Most people watching these games know that Ohno is the most seasoned skater, as well as, the oldest guy in the sport. And, if you’ve watched any of his interviews, you’ll hear him time and again refer to himself as “Grandpa”.

With the 2010 Winter Olympic games coming to a close, and this most likely being his last olympic run, Ohno will be the speed skater that all young aspiring speed skating athletes look up to.  As evidenced by teammate and bronze medal winner, J.R. Celski,who’s eight years Apolos’ junior and stated that Ohno is one of the reasons he switched to speedskating at the age of twelve.

Looking back at the Torino Games, Ohno was in great shape but somewhere towards 2010, he realized that great wasn’t good enough for Vancouver. Knowing that his competition would be younger, fiercer and faster, he decided to drastically reduce his body weight from 165 pounds to 145 pounds with only 2.8% bodyfat. In addition to his weight loss, he also changed his skating style, going from power skater to technical skater.

Obviously, Ohno knew that being lighter and stronger, coupled with his veteran knowledge, would give him the edge he needed to medal over his much younger competitors.

With his sixth and seventh wins in Vancouver, Ohno’s decision paid off.

And even though 27 years of age is far from being old, in a sport where speed, endurance and agility have been known to knock out skill and knowledge, most athletes would agree that age can play a big factor in continuing to be at the top.

As we all look forward to Ohno’s final individual run and team relay, let’s hope that veteran knowledge and skill will continue to put Ohno on the podium.

Jasmine DS Torres

aka MzMarketing

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Apolo Ohno, The Elder Statesman by Jasmine DS Torres is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

Giving Back: Keeping up the Buzz Momentum Part 2

February 19, 2010 Leave a comment

Happy Friday! Last week, I covered how to create great Buzz before a charity donation even took place. Today, I will cover some basics on how to keep the Buzz going and escalating during the donation and beyond.

First, let’s recap last weeks to-do list.  To get the full benefit of the donation Buzz, there were 7 to do’s on the list.

  • Write a Press Release
  • Put Your Donation in Your Newsletters
  • Send Out an Email Blast
  • Blog About Your Donation
  • Place Your Donation Information on Your FaceBook Fan Page
  • Tweet! About Your Donation
  • Help Fellow Associates on LinkedIn Think of Creative Ways to Give Back Too

Before we move forward I do want to add an 8th to do on my last weeks list. It’s so glaringly obvious I couldn’t believe I forgot. Here’s number 8.

8 Find Social Advocates. Most business owners have no idea that their employees are huge social media fanatics. Until they ask. If you have a great relationship with your staff, ask one of them or several to be advocates for the business. Include these advocates in the fold, give them guidelines and allow them to talk for you. Make sure to that you become a friend, fan, or follower too.

Words of Wisdom: Never ever become upset if someone doesn’t want to. To make it simpler on you and them, send out an email asking for advocates from your most trusted employees first. Asking face to face has a tendency to make people feel obligated instead of wanting to.

If you have no willing employees, ask friends and family that you know will do a stellar job.

Remember you don’t want to be the only one talking about you. Let someone else do it for you as well and the rewards will be greater.

Okay, so now let’s move forward to keeping the MOMENTUM! Just because you’ve already talked about your good deed, pre-donation, doesn’t mean that you should stop once the donation occurs and a wee bit beyond it.

To make it easier, I’ve inserted a calendar to make the timeline easier to follow. (The calendar is actually for me. I’m a visual and tactile learner) To view, just click on the link! http://wp.me/pNgNV-10

During the ramp-up period you will receive comments, feedback, kudos, ect on the good deed you’re doing.  People will ask about the organization, your interest in it, ect. Make sure to be very active in responding to the emails, comments and kudos that you receive. And, don’t just refer the organization questions and inquiries to the organizations website. Give them a name of someone they can speak to at the organization. It personalizes the inquiry even more.

Remember that during the first and second week people will be looking to your emails, FanPage, blog posts, LinkedIn and Twitter comments for more information on the organization that you’re supporting. So make sure that you’ve placed links in ALL of your online sources referring the organization AND, make sure that the organization has posted YOUR BUSINESS LINK on their website as well.  As well as making sure that your social media and blog links are included everywhere too.

Leading up to the actual day of your good deed set reminders for your friends, fans and followers.

 

If you didn’t have a date the first week, your reminders would now include the date, along with links to the original press release, organization site, your website, FB page, twitter handle and LinkedIn site.

DON’T REPEAT PREVIOUS CONTENT VERBATIM! Most people may not have read your original post, press release, tweets, FB messages, ect. Doesn’t matter. MAKE THE CONTENT FRESH. Because if someone already read the original email, they won’t read it again. That’s what the links in the reminders are for, to direct the new readers to the older information and new information.

  • Freshen the content on FB to include new information about the organization. Now instead of just announcing that you gave to charity, talk about the charity and again re-direct to your website for more information. Add images of the organization this time a well. Maybe a picture of you with the president.
  • Freshen your website content. You don’t want just the press release and link on your site alone. Unless the release is directly on your media kit page. That’s okay. If your release is nestled in a different page add new content. Include links to other articles that talk about how your readers can get involved in charity in their own way.
  • Write a NEW blog post on how giving back makes you feel, makes you think and how it helps you connect with the community. REMEMBER your readers are curious so feed the curiosity.
  • Re-tweet. Remind your followers that the event date is coming up and you’re excited.
  • Re-Link. Remind your LinkedIn cohorts that the big day is coming and again you’re excited and of course they’re invited.
  • Re-blast. Send out a new email with the date and invitation reminder. Add your website link along with the blog post link nestled in as well. Remember to include your twitter handle and FB fan page links as well. Don’t give them a chance to navigate away from you.

HOW MANY REMINDERS TOTAL?? Well, quite honestly that depends on how well you know your market and how well you time the reminders apart.

You will have to determine based on your audience how many reminders you can safely send out pre-event. Most people expect event reminders so it’s not really annoying. It is annoying if you send out the repeat information from days one through three. That’s why you freshen the content. You’re giving out new content that happens to include previous information.

FB Fan Pages can stay static for a few days but shouldn’t unless the information has to stay up because someone needs the directions, obviously. Quite honestly your fans want and need new content so freshening the content is a must here. And, since your fans receive tons of information on a daily basis it’s not quite as annoying to remind a bit more often here.

Twitter is the same way. Only a certain percentage of your followers will actually read your tweet when it happens so it’s perfectly okay to re-tweet the information with a twist  of course.

LinkedIn is different. These are individuals who you most likely interact with on a daily or weekly basis. So you may only want to remind those that have taken an interest in your charity work and leave the others alone. Again, it depends on well you know your audience.

You know, I’ve only mentioned the social media sites that are most commonly talked about and used today. If you’re part of any other online organizations, feel free to spread your content there as well. Again, it’s your audience so determine how much and how often and integrate it into your strategy.

Okay, so all of your reminders went out and it’s officially THE BIG DAY! So what’s first on the list for the big day?

A REMINDER, maybe even two.  If you’re an early bird send out an invite reminder in the morning for all those other early birds.  Just for good measure, send it out again between 2:30 and 4:30. Most people are back from lunch at this time and are counting down to 5pm and surfing their inboxes.

AT THE EVENT: NOW, you’re actually at the event about 30-40 minutes before. Why? So you can prepare your materials of course.  Make sure you have a small, neat table with printed materials, along with any giveaways, such as pens. People have to write, right? And, a sign-in list for attendees. Volunteer to have your company handle the sign-in as you can customize the sheet for your needs.

MINGLING: Have your business cards handy to pass out during the mingle portion. If you haven’t done so already, print up cards that include your FB Fan Page URL, Twitter handle, LinkedIn profile and blog address if your blog is not hosted on your website.

RECORDING: Ah, this is how your fans, followers, clients and associates will re-live the event or get a chance to “be” at the event in the days to come. This is also how you keep your buzz going. Recording the event will allow you to share with your audience. And this is exactly what you want. YOU WANT TO SHARE. This recording will go up on your website, your FB Fan Page, make it’s way into tweets and LinkedIn conversations and the new blog post on how great the event was! They get to experience you instead of just reading about it.

For the recording, my advice to you is to get in on the fun. NOT just record the event itself. 

 

MINI INTERVIEWS: Recording the event is an opportunity to show off your personality. Do some test runs with employees and friends before though. Write out a simple list of questions to use through out the event and always ask permission to record before you start asking and recording. MAKE SURE TO DO AN INTERVIEW WITH THE ORGANIZATION LEADERS TOO. If you’re not comfortable doing the interviews, have someone who loves being in front of the camera do the interviewing between you and an attendee. Here’s a recorder recommend if you don’t have one. http://www.theflip.com/en-us/

PHOTOGRAPHY: Digital cameras are great. Take as many flattering pictures of the organizers, attendees, the buffet table if one was present and anything else you would like seen.

EXITS: Most people leave early or at end time because they have to go somewhere else. So, that means you or a willing employee will need to be at the exit when someone does leave. Make sure to hand them a printed material and your card as well.

AFTER THE EVENT. Ask for the attendee list. Again, you should have negotiated the right to the list since you’re the donor.  Having the list is an opportunity to mine for new prospects and see how many of your clients, fans, associates and followers actually showed up.  MAKE SURE THAT THE LIST ASKS HOW THEY HEARD ABOUT THE EVENT!! Very important for your tracking purposes.

Part III is Right Behind!

Please feel free to comment, leave suggestions and links!

Jasmine DS Torres

aka MzMarketing

Creative Commons License
Giving Back: Keeping Up the Buzz Momentum Part 2 by Jasmine DS Torres is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License

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